Project-Based Consulting | Business Operating Systems.
Where strategy turns into execution.
I fix the operating model behind your growth - revenue architecture, execution systems, and people infrastructure, rebuilt from the inside.
Most leadership teams don't know where their operating model is breaking. They feel it - decisions that stall, teams that don't move together, strategy that doesn't convert to results. That's the gap I close.
Operating model design. Revenue architecture. AI enablement. People & talent systems. Working with founders and CEOs scaling from 50 to 500.
Scrappy processes, misaligned teams, and decisions that stall - these aren't failures of effort. They're symptoms of an operating model that hasn't kept pace with the business.
Growth creates complexity. Complexity breaks operating models. When the org scales faster than the infrastructure holding it together, leaders stop leading and start managing chaos. Revenue leaks. Talent disengages. Strategy never makes it past the deck.
The gap between strategy and execution isn't a people problem.
It's a systems problem.
Not sure if this is your problem?
Thirty years building and running operating models from the inside at some of the world's most complex businesses. I know what breaks at scale because I've been the one who had to fix it.
Previously operated inside:
eBay | Expedia Group / Vrbo | Reader’s Digest | SodaStream | Dell
From Strategy to Execution, Built to Scale
There is a system behind this.
Currently accepting new project engagements
Three integrated models, deployed simultaneously. Because the breakdown is never in one place.
01
Revenue Engine
Go-to-market motion, account architecture, revenue infrastructure. The system that turns effort into compounding results.
02
Operating Model
Cross-functional rhythm, decision rights, execution infrastructure. Strategy becomes something people can actually act on.
03
People & Talent
Hiring architecture, team design, capability building at scale. The people system that stops choking on its own growth.
Deployed together. Not in sequence.
Right for you if: Your revenue motion is inconsistent or unscalable. Reps are running their own playbook. Field execution is fragmented.
Revenue Engine
Revenue Operations · Customer Segmentation & Account Architecture · Sales & Revenue Infrastructure
Right for you if: Strategy is not converting to results. Teams are busy but not aligned. Decisions stall because nobody owns them.
Operating Model
Business Operating System · Operating Rhythm · Systems Rationalization · Cross-Functional Alignment · Team Design & Org Architecture
People & Talent
AI Enablement · Leadership & Talent Architecture · Change Management
Right for you if: Your team is not growing with the business. AI adoption is shallow. You cannot articulate what great looks like at each level.
Right for you if: You need a senior operator embedded part-time. You want someone who builds with the team, not one who hands off a slide deck.
Fractional COO
Embedded, part-time operating partnership drawing from all three models. Full Accountability for outcomes, not just recommendations. 12–30 hours per week.
Not sure where to start?
The Scaling Diagnostic™
Most leaders come in thinking it’s a sales problem, or a people problem. The Diagnostic cuts through that. Answer five questions and get an instant, specific read on exactly which part of your operating model is breaking — and what to fix first.
5 questions. 2 minutes. A precise read on where your operating model is breaking.
Audit your Business Operating Systems
Already know something is broken? The BOS Audit gets inside your business in just a couple of weeks - stakeholder interviews, operational analysis, and a clear action plan. No slides. No guesswork.
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